Pick a tone
Use case
Personalize
Customer first name
Your name
Product / service name
Submission link (optional)
A hosted page is best — Google Forms kills response rate.
Email draft
Subject: A small favor — would love your honest take on {product}
Hi {first name},
Hope you're doing well! I wanted to thank you personally for trusting {product} — it means a lot.
If {product} has helped your team, would you be open to sharing a short testimonial? Even 2–3 sentences about the problem it solved, what changed, and the outcome would be incredibly helpful — and we'd love to feature it on our site.
A few prompts if you're stuck:
• What problem were you trying to solve?
• What changed once you started using {product}?
• What would you tell someone considering it?
You can leave it on our submission page (linked in the email signature).
Thanks so much,
{your name}Customize anything before sending. Need a submission page for the link? ShowTrust gives you one — free while in early access.
Ask the Right Way
Most testimonial requests get ignored because they’re long, vague, and make the customer do all the work. A good ask is specific (what to write about), short (under 150 words), and frictionless (one click to leave a testimonial). The right wording can 3–5x your response rate.
Once your email goes out, send customers to a clean submission page — not a clunky Google Doc. ShowTrust gives you a hosted page that captures testimonials in seconds and an embed for your site. Combine this email with that page and you have a complete loop.
Hosted Submission Form
Give customers a clean, branded page to leave testimonials in seconds. No login required for them, full control for you.
Embeddable Wall of Love
Drop a single snippet on your site and show off authentic reviews. Auto-updates as new testimonials come in.
Authentic Social Proof
Real testimonials from real customers — no AI-generated fakes, no stock quotes. Build trust the right way.
Free in Early Access
Collect unlimited testimonials and embed your wall of love for free while we're in early access. Sign up takes 30 seconds.
Ready to Collect Real Testimonials?
ShowTrust gives you a hosted submission page and an embeddable wall of love. Authentic social proof in minutes — free while in early access.
Start FreeWho Needs This?
Anyone who needs more testimonials, today.
Founders
Get your first 10 social-proof quotes without hiring anyone.
Customer Success
Automate testimonial collection at the renewal or QBR moment.
Agencies
Request a quote at the end of every successful project.
Freelancers
Build a portfolio of client praise to show new prospects.
Product Marketers
Source quotes for case studies, landing pages, and launches.
E-commerce Owners
Trigger a request after delivery to collect product-specific reviews.
Course Creators
Capture transformation stories from students who finished.
Service Providers
Convert happy clients into a steady pipeline of referrals and quotes.
Frequently Asked Questions
When is the best time to ask for a testimonial?
How long should a testimonial request email be?
Should I provide suggested wording or prompts?
Is it okay to offer an incentive?
What format should the testimonial be in?
Where do customers actually submit testimonials?
More Free Tools from ShowTrust
Free, no-signup tools to help you collect, measure, and show off your customer love.
Testimonial Question Generator
Get curated testimonial questions tailored to your business type.
Review Response Templates
Reply to 5★, neutral, and negative reviews with ready-to-use templates.
Quote Card Image Generator
Turn any testimonial into a shareable PNG quote card for social.
NPS Calculator
Measure customer loyalty with the industry-standard Net Promoter Score.