ShowTrust vs Endorsal
Endorsal is a long-running testimonial automation tool with email/SMS request flows, third-party imports, and tiered pricing that scales by customers and visitors. ShowTrust trades that breadth for a flat $4.99/mo, an uncapped free tier, and a lightweight, no-iframe widget. Here's the honest comparison.
Endorsal has been in the testimonial-automation space for years. It runs email and SMS review requests, imports from Google, Facebook, Yelp, and Tripadvisor, and meters most plans by contacts, monthly visitors, and properties. Its free tier caps at 100 contacts and 1,000 visitors per month, and the Wall of Love is gated behind the Professional plan at $59–79/mo. Top tier (Advanced) starts around $349/mo.
ShowTrust takes the opposite stance: don't meter the basics. The free tier has no testimonial cap and no visitor cap, Pro is a flat $4.99/mo, and the embed widget is a lightweight (~5kb) script that renders without an iframe and is styled to match your brand. The honest trade is that Endorsal already ships richer auto-collection and third-party imports, while ShowTrust's bulk and social imports are still coming soon.
| Feature | ShowTrust | Endorsal |
|---|---|---|
| Free tier | Unlimited testimonials, no visitor cap | 100 contacts, 1,000 visitors/mo |
| Entry paid plan | $4.99/mo | $39/mo ($29 annual, Starter) |
| Wall of Love access | Free tier | Professional plan ($59–79/mo) |
| Top paid plan | $4.99/mo | $349/mo+ (Advanced) |
| Text testimonials | ||
| Star ratings | ||
| Hosted collection page | ||
| Embeddable wall of love | Professional+ | |
| Lightweight widget (no iframe) | ~5kb script | embeds |
| Metered by contacts / visitors | — | |
| Curate (pin / hide / edit) | ||
| Impression & CTA analytics | partial | |
| Install via AI agent (Claude skill) | — | |
| REST API | limited | |
| Video testimonials | Coming soon | paid plans |
| Auto-request via email/SMS | Coming soon | |
| Third-party review import (Google, FB, Yelp) | Coming soon |
Pick ShowTrust when
Flat $4.99/mo, no metering on contacts or visitors as you grow
Wall of Love on the free tier — Endorsal locks it behind Professional ($59–79/mo)
Unlimited free testimonials with no watermark
A lightweight (~5kb) widget, no iframe, styled to match your brand
Install via REST API or an AI agent (Claude skill) — not just dashboard flows
Pick Endorsal when
Automated email/SMS review requests ship today — ShowTrust's are coming soon
Third-party imports from Google, Facebook, Yelp, and Tripadvisor are live
Video testimonials are available on paid tiers (up to 4K on Advanced)
Longer track record, more templates and integrations for established teams
Pricing
ShowTrust Pro is $4.99/mo ($49.99/yr) with an uncapped free tier and no visitor metering. Endorsal is free up to 100 contacts and 1,000 visitors/mo, then $39/mo ($29 annual, Starter), $79/mo ($59 annual, Professional, includes Wall of Love), and $349/mo+ ($262 annual+, Advanced), with contacts, visitors, emails, and video minutes scaling by tier. Pricing verified May 2026 — check endorsal.io for current plans.
If you want a wall of love without paying $59+/mo to unlock it and without visitor or contact metering, yes — ShowTrust covers collection, curation, and embedding for $4.99/mo with an uncapped free tier. If automated email/SMS requests and third-party review imports are central to your workflow today, Endorsal ships those now.
Substantially. ShowTrust Pro is $4.99/mo flat versus Endorsal's $29–349/mo ladder, and Endorsal's Wall of Love is on its $59–79/mo Professional tier. ShowTrust's free tier is also uncapped, while Endorsal's caps at 100 contacts and 1,000 monthly visitors.
Not yet. You can connect a verified X/Twitter account at submission today and enter testimonials manually; third-party imports are on the roadmap. Endorsal supports Google, Facebook, Yelp, and Tripadvisor imports right now.
No. ShowTrust doesn't cap monthly visitors or contacts on any plan, including the free tier. Endorsal scales pricing with contacts, visitors, emails, and video minutes.
Hosted submission page + embeddable wall of love. Free while in early access — no card to start.
The lightweight, $4.99/mo alternative to the category veteran. Cheaper, leaner widget — honest about where Testimonial.to's video still leads.
An even leaner, lower-cost wall of love with unlimited free testimonials and an API — Famewall still wins on video and audio today.
Skip the enterprise pricing and survey platform for a simple, $4.99/mo wall of love that installs in minutes.