ShowTrust vs Endorsal
Endorsal is a long-running testimonial automation tool with email/SMS request flows, third-party imports, and tiered pricing that scales by customers and visitors. ShowTrust trades that breadth for a flat $4.99/mo, an uncapped free tier, and a lightweight, no-iframe widget. Here's the honest comparison.
Endorsal has been in the testimonial-automation space for years. It runs email and SMS review requests, imports from Google, Facebook, Yelp, and Tripadvisor, and meters most plans by contacts, monthly visitors, and properties. Its free tier caps at 100 contacts and 1,000 visitors per month, and the Wall of Love is gated behind the Professional plan at $59–79/mo. Top tier (Advanced) starts around $349/mo.
ShowTrust takes the opposite stance: don't meter the basics. The free tier has no testimonial cap and no visitor cap, Pro is a flat $4.99/mo, and the embed widget is a lightweight (~5kb) script that renders without an iframe and is styled to match your brand. ShowTrust now sends email invites and imports from X, the App Store, CSV and pasted text; the honest trade is that Endorsal adds SMS requests and direct Google, Facebook and Yelp imports.
| Feature | ShowTrust | Endorsal |
|---|---|---|
| Free tier | Unlimited testimonials, no visitor cap | 100 contacts, 1,000 visitors/mo |
| Entry paid plan | $4.99/mo | $39/mo ($29 annual, Starter) |
| Wall of Love access | Free tier | Professional plan ($59–79/mo) |
| Top paid plan | $4.99/mo | $349/mo+ (Advanced) |
| Text testimonials | ||
| Star ratings | ||
| Hosted collection page | ||
| Embeddable wall of love | Professional+ | |
| Lightweight widget (no iframe) | ~5kb script | embeds |
| Metered by contacts / visitors | — | |
| Curate (pin / hide / edit) | ||
| Impression & CTA analytics | partial | |
| Install via AI agent (Claude skill) | — | |
| REST API | limited | |
| Video testimonials | Pro | paid plans |
| Auto-request via email/SMS | Email + reminder | |
| Third-party review import (Google, FB, Yelp) | via paste (AI) |
Pick ShowTrust when
Flat $4.99/mo, no metering on contacts or visitors as you grow
Wall of Love on the free tier — Endorsal locks it behind Professional ($59–79/mo)
Unlimited free testimonials with no watermark
A lightweight (~5kb) widget, no iframe, styled to match your brand
Install via REST API or an AI agent (Claude skill) — not just dashboard flows
Pick Endorsal when
SMS review requests and deeper automation — ShowTrust sends email invites only
Direct imports from Google, Facebook, Yelp, and Tripadvisor — ShowTrust needs a copy-paste
Video testimonials are available on paid tiers (up to 4K on Advanced)
Longer track record, more templates and integrations for established teams
Pricing
ShowTrust Pro is $4.99/mo ($49.99/yr) with an uncapped free tier and no visitor metering. Endorsal is free up to 100 contacts and 1,000 visitors/mo, then $39/mo ($29 annual, Starter), $79/mo ($59 annual, Professional, includes Wall of Love), and $349/mo+ ($262 annual+, Advanced), with contacts, visitors, emails, and video minutes scaling by tier. Pricing verified May 2026 — check endorsal.io for current plans.
If you want a wall of love without paying $59+/mo to unlock it and without visitor or contact metering, yes — ShowTrust covers collection (including email invites), curation, and embedding for $4.99/mo with an uncapped free tier. If SMS requests and direct Google/Facebook/Yelp imports are central to your workflow, Endorsal ships those.
Substantially. ShowTrust Pro is $4.99/mo flat versus Endorsal's $29–349/mo ladder, and Endorsal's Wall of Love is on its $59–79/mo Professional tier. ShowTrust's free tier is also uncapped, while Endorsal's caps at 100 contacts and 1,000 monthly visitors.
Not directly. You can copy reviews from those sites and paste them into ShowTrust — AI splits them into testimonials for you to review — and import X posts, App Store reviews and CSVs directly. Endorsal connects to Google, Facebook, Yelp, and Tripadvisor directly.
No. ShowTrust doesn't cap monthly visitors or contacts on any plan, including the free tier. Endorsal scales pricing with contacts, visitors, emails, and video minutes.
Hosted submission page + embeddable wall of love. Free plan forever — no card to start.
The lightweight, $4.99/mo alternative to the category veteran — now with unlimited video on Pro. Honest about where Testimonial.to's AI and captions still lead.
An even leaner, lower-cost wall of love with unlimited free testimonials, video on Pro and an API — Famewall still wins on audio and free-plan video.
Skip the enterprise pricing and survey platform for a simple, $4.99/mo wall of love that installs in minutes.